William Hill Casino and Sportsbook Review
Author: Isaac Payne
Published: November 11, 2018 | Updated: November 06, 2025
William Hill remains a household name in UK betting and online gaming. This review covers William Hill casino, sportsbook, live casino and poker offerings, highlighting the game selection, promotions, banking and responsible gambling features across regulated markets.
Read our William Hill casino/slots reviews for a clear breakdown of welcome bonuses, slot tournaments, live dealer quality, mobile apps and how deposits and withdrawals work. Whether you want to wager on football or spin top slots, this guide explains what to expect.
| Website: | www.williamhill.com |
|---|---|
| Online Since: | 2001 |
| Bonus: | 100% up to £150 + 30 Free Spins (new customers, T&Cs apply) |
| License: | UK Gambling Commission; Gibraltar Regulatory Authority; additional regional licences |
|---|---|
| Software: | Playtech, NetEnt, Microgaming, IGT, Pragmatic Play, Evolution Gaming, Scientific Games, Yggdrasil |
| Location: | United Kingdom (global operations) |
About William Hill
William Hill was founded in London in 1934 and built a strong retail heritage before expanding online in the early 2000s. Today the brand offers sportsbook, casino, poker, bingo and Vegas-style games across regulated markets.
The online casino and Vegas platforms host hundreds of slots and table games from leading studios, plus a full live casino suite. The sportsbook remains particularly strong in the UK with wide market coverage and in-play betting.
William Hill operates under licences from the UK Gambling Commission and the Gibraltar Regulatory Authority, plus additional regional or state licences where required. Recent ownership changes have placed the brand within 888 Holdings’ corporate structure while trading under recognised regulatory frameworks.
My Experience at William Hill
The site and apps feel familiar to long-time bettors: dense with options but fast to load. Navigation is geared toward quick bet building in the sportsbook and easy access to popular slots and live tables in the casino.
I tested William Hill’s sportsbook and appreciated deep markets on football, horse racing and tennis, with strong in-play coverage and useful features like cash-out and bet builders in eligible regions.
The casino lobby is curated and powered by top providers. Live dealer streams from Evolution and Playtech are high quality, though promotional messaging can sometimes obscure detailed T&Cs.
Overall the experience was positive: reliable payments, solid customer support and quality live tables. Players should check regional availability and promotion eligibility.
Money Spent: £50 | Time Played: 2 Hours | Earnings: £20 | Browser/Device Used: Chrome on Desktop and iOS App | Experience: Positive
William Hill blends retail heritage with a competent online sportsbook and casino—reliable, professional and feature-rich. – Reviewer
William Hill Bonuses
William Hill runs a range of welcome offers and ongoing promotions for casino and sportsbook customers. Offers vary by jurisdiction so always check the promotions page for your region.
Typical promotions include matched deposit welcome offers, free spins for slots, accumulator boosts and recurring reload deals. Wagering requirements and eligibility differ by country.
Casino Welcome Bonus: 100% up to £150 + 30 Free Spins
Available to new customers in eligible markets. Minimum deposit, wagering requirements, game eligibility and expiry terms apply. Check your local promotions page for exact T&Cs.
Sportsbook Welcome Offer
Sportsbook welcome promotions differ by region (examples include Bet & Get or deposit-match offers). Conditions commonly include minimum qualifying stakes, odds requirements and expiry windows.
Regular Reloads & Price Boosts
William Hill often runs reload promotions, enhanced prices/odds boosts and accumulator offers—particularly around major fixtures and weekends.
Weekend & Event Specials
Major events are accompanied by special offers like enhanced acca boosts, money-back specials, or free spins tied to event outcomes in certain markets.
The platform runs occasional slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
The platform runs occasional slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
Other Promotions
- Enhanced Accumulators
- Free Spins & Free Bets
- Cashback Offers (select markets)
- Refer-a-friend
- Seasonal Event Promotions
How William Hill Bonuses Compare
William Hill’s bonuses are solid and reliable but frequently smaller than some casino-specialist or crypto-first sites advertising large deposit matches.
The strength of William Hill’s proposition lies in its balanced product quality, brand trust and regulated operations rather than headline bonus amounts.
If maximum bonus value is a priority there are bigger offers elsewhere; if you value regulated protection, retail backing and variety William Hill remains very competitive.
Check the promotions page for your jurisdiction and prioritise welcome offers that match your preferred product. Pay attention to wagering requirements and maximum bet caps.
VIP and Loyalty Programs
William Hill runs a tiered loyalty scheme in many markets (William Hill Rewards) where regular players earn points through play and can redeem them for free bets, offers or bonus spins.
High-value players may receive personalised offers, account managers or invitation-only VIP services depending on region and betting activity.
The retail estate (UK shops) also supports loyalty activity for customers who use both online and in-shop services, providing additional benefits for frequent bettors.
Banking Methods
Banking at William Hill covers major debit/credit cards, popular e-wallets (where supported), bank transfers and prepaid options like Paysafecard. Exact options vary by market.
Deposits
Common deposit methods include Visa, Mastercard, Maestro, PayPal (where available), Neteller, Skrill, Paysafecard, Apple Pay and Google Pay. Minimums depend on method and region; cards and e-wallets are typically instant.
| Deposit Method | Min. Deposit | Max. Deposit | Deposit Now |
|---|---|---|---|
| Visa/Mastercard | £5 | £10,000 | Deposit with Card |
| PayPal (where available) | £5 | £10,000 | Deposit with PayPal |
| Neteller / Skrill | £5 | £10,000 | Deposit with e-wallet |
| Paysafecard | £5 | £1,000 | Deposit with Paysafecard |
| Apple Pay / Google Pay | £5 | £5,000 | Deposit with Apple/Google Pay |
| Bank Transfer | £10 | £50,000 | Deposit via Bank Transfer |
| Cash at Retail (UK) | £1 | £2,000 | Deposit in Shop |
| Maestro | £5 | £5,000 | Deposit with Maestro |
| Other e-wallets (region-dependent) | £5 | £10,000 | Deposit with e-wallet |
Withdrawals
Withdrawals are processed once KYC checks are complete. E-wallets are fastest (often same-day or 24–48 hours); card and bank withdrawals typically take 2–5 business days.
Processing times and limits vary by method and jurisdiction; William Hill enforces ID checks and may apply security measures for large withdrawals.
| Withdrawal Method | Min. Withdrawal | Max. Withdrawal | Timeframe |
|---|---|---|---|
| E-wallets (Neteller/Skrill/PayPal) | £10 | £50,000 | Instant to 24–48 hours |
| Visa/Mastercard | £10 | £50,000 | 2–5 business days |
| Bank Transfer | £20 | £100,000 | 3–7 business days |
| Paysafecard (via voucher exchange) | £10 | £5,000 | Varies |
| Cash at Retail (selected markets) | £5 | £2,000 | Same day (where supported) |
| Other region-dependent methods | £10 | £50,000 | Varies |
William Hill Casino
The William Hill casino offers hundreds of slot titles, table games and a robust live casino area powered by top suppliers. The library blends classic and modern video slots with curated live tables and seasonal jackpots where permitted.
While the catalogue isn’t as huge as some specialist casinos, the emphasis on leading providers and high-quality live dealer experiences makes for a premium gaming environment.
Slots
Popular slots are provided by NetEnt, Microgaming and Playtech and include a mix of classic hits and new releases. Progressive jackpots appear in markets where permitted.
The lobby includes useful filters and featured sections for new, popular and jackpot games to help players find titles quickly.
Low–medium volatility hit with broad popularity.
High volatility with a popular free spins mechanic.
Progressive jackpot series (availability varies by region).
Avalanche mechanic and strong RTP credentials.
Table Games
Standard table games such as blackjack, roulette and baccarat are available in RNG and live formats. Bet limits usually cover casual players through to higher-stakes action.
Live dealer tables are integrated alongside RNG variants with clear categories to help find preferred rules and stakes.
Poker
William Hill offers online poker and tournaments in specified markets, often integrated with wider poker networks. Formats include cash games and MTTs where available.
Availability and structure vary by region, but promotions and dedicated poker events appear regularly in supported jurisdictions.
Live Dealers
Live dealer tables are powered by Evolution and Playtech, offering immersive streamed experiences for blackjack, roulette, baccarat and game-show style tables.
Professional dealers and stable streaming quality make the live casino a standout feature for players who value authentic table action.
Casual Games
Casual options include scratchcards, instant win games, keno and novelty options tailored to quick-play sessions and promotions.
William Hill Sportsbook
William Hill’s sportsbook is a core strength, offering deep market coverage across football, horse racing and other major sports with competitive odds and in-play betting.
Features include live betting, cash-out (where available), bet builders and enhanced price boosters around key events.
eSports and virtual sports markets are available for quick action and round-the-clock betting opportunities.
Sports
Coverage spans football, horse racing, tennis, cricket, basketball, rugby, golf and motorsports, with detailed pre-match and in-play markets and competitive odds.
The racing hub is a highlight with form information and a broad range of bet types; football markets include domestic and international leagues with multiple market types.
Bet builders, accumulators and live streaming (in supported regions) enhance the in-play and pre-match betting experience.
eSports
William Hill lists major esports events such as CS:GO, League of Legends, Dota 2 and Overwatch with match markets and tournament lines during big competitions.
Markets typically include match-winner, map handicaps and tournament outright bets, with dedicated coverage during major events.
Esports bettors will find competitive lines for top-tier tournaments and regular specials during championship windows.
Virtual Sports
Virtual sports (virtual football, horse racing, greyhounds and motorsports) provide instant results and frequent markets.
These products are useful for quick-action bets and round-the-clock wagering where traditional events are offline.
Mobile Experience
William Hill offers native iOS and Android apps plus a responsive mobile site. The apps replicate sportsbook and casino features with quick navigation, live betting and in-app account management.
Mobile deposits, withdrawals, live streaming and live betting work well in supported regions, offering a seamless experience on smaller screens.
Security and Safety
William Hill uses SSL encryption and industry-standard security practices including KYC and AML checks. The site supports deposit limits, time-outs and self-exclusion alongside links to gambling support services.
- Help Centre (support@williamhill.com )
- Customer Support (security@williamhill.com )
- Responsible Gambling (policy@williamhill.com )
- undefined (complaints@williamhill.com )
These tools and contact points reflect William Hill’s obligation to player safety and regulatory compliance across markets.
How to Sign Up, Deposit, and Withdraw
Signing up is straightforward — create an account, verify your email/phone, and complete KYC for withdrawals. Exact steps vary slightly by region.
How to Deposit
Follow these steps to make your first deposit.
- Log in → Go to Deposit → Choose a payment method → Enter amount within limits → Confirm. Instant methods (cards, e-wallets) are usually available.
- Click the green deposit icon or open the deposits page in-app.
- Select your preferred deposit method and enter the amount, keeping within the displayed limits.
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How to Withdraw
Withdrawing requires KYC verification. Allow processing time depending on your chosen method. security@williamhill.com
- Complete account verification (ID/address).
- Open Account → Withdraw and select method.
- Enter amount and submit request, then wait for processing per method and region.
Final Verdict
William Hill remains a leading, trusted brand with a strong sportsbook and a well-rounded casino offering. Its retail history and regulated operations make it a reliable choice for many players.
While promotional value may not match some specialist casinos and availability varies by jurisdiction, the combination of quality suppliers, robust live casino and deep betting markets keeps William Hill highly recommended for regulated-market players.
Disclaimer
Gambling can be addictive. Please play responsibly and seek support if you or someone you know shows signs of problem gambling. Check local resources and William Hill’s responsible gambling tools.
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